Confluent Technologies to Provide HospitalityIQ Solutions to Sonny’s Real Pit Bar-B-Q

HospitalityIQ Will Help Sonny’s Address the Analytical Challenges of Today’s Hospitality Industry

Louisville, KY – September 27, 2004 - Confluent Technologies, a leading provider of Intelligence and Data Mart services, announced today that the Sonny's Franchise Company associated with Sonny’s Real Pit Bar-B-Q will use its HospitalityIQ solution. The HospitalityIQ solution was designed for business leaders who have a need for accurate and easy-to-understand knowledge of their business metrics.

Success in the hospitality industry is dependent on prompt knowledge of what’s going on in the operation. The need to know customer information: who they are, what they buy, and how likely they are to come back again, can be elusive. Additionally, the time-sensitive nature of business metrics makes it difficult to answer certain questions such as: What are daily sales results on an individual store basis? What are the average check amounts? What are labor costs? What is the daily cash position? The sheer volume and time-sensitive nature of events in the hospitality industry can be overwhelming.

HospitalityIQ is the answer to this problem. This powerful knowledge tool provides the hospitality industry with a solution that enables analysis by exception and gives decision-makers of multi-location organizations a robust way to decipher and analyze information gathered at the store level. HospitalityIQ’s unique ability to aggregate, process and visualize data from multiple sources, across any platform, allows decision-makers to quickly identify and address trends or potential problems. HospitalityIQ enables decision-makers to move from speculative decision-making to fact-based decision-making based on knowledge.

The HospitalityIQ solution will empower Sonny’s to adjust the way they use data and find answers throughout their 150 locations.

About Confluent Technologies

Confluent Technologies, based in Louisville, KY, provides knowledge and decision making services that aggregate, manipulate and visualize data from multiple sources, across any platform. Leaders in business and education invest in Confluent services to gain a higher level of knowledge in order to surpass organizational goals. For more information, visit the company's Web site at www.ConfluentTECH.com or call (502) 515-4916.

MEDIA CONTACTS:

John Jackson
Confluent Technologies
Tel 502.515.4916 / Fax 502.212.4004
JohnJ@ConfluentTech.com