Private Business, Inc. and Confluent Technologies Enter Into Marketing Agreement for BankIQ Intelligence Services

NASHVILLE, Tennessee: October 29, 2003 - Private Business, Inc. (NASDAQ:PBIZ), a leading provider of cash flow and retail inventory management solutions for community banks and small businesses, today announced that it has signed a marketing agreement with Confluent Technologies, which provides business intelligence and knowledge management solutions. Under the agreement, Private Business (PBI) will be a Certified Confluent Business Associate and, as such, will work together with Confluent Technologies to sell its BankIQ solution, a business intelligence service specifically tailored to serve the needs of the banking industry.

Confluent's BankIQ provides banks with the power to aggregate, process and visualize data from multiple sources across any platform. The BankIQ service allows bank executives to analyze many crucial elements of their organization that directly impact risk, profitability, and productivity. This includes critical elements such as loan portfolios, which helps them to manage interest rate risk, total exposure, maturity schedules, nominal rates, and many other key metrics. Confluent's unique approach to solving the business intelligence dilemma begins by helping executives spot trends, identify potential problems, and create proactive - not reactive - strategies.

Henry Baroco, Chief Executive Officer of PBI, said, "As a Certified Confluent Business Associate, we have access to a wide variety of benefits designed to help build our business and increase revenues. We believe this will be a great opportunity for us to enhance our relationships with existing customers and to attract new business. We believe that Confluent Technologies is a highly respected company, and we expect this agreement to allow us to become even more competitive."

"Our BankIQ services will provide PBI's customers with the ability to gain deeper insight and understanding into their critical business needs," said John Leehy, Chief Executive Officer of Confluent Technologies. "Through the BankIQ service, banking executives will be able to spot trends, analyze profitability, and make key business decisions to have a positive impact on their operations. Our unique approach is non-invasive to a bank's existing infrastructure and allows regional banks to better compete with larger national institutions by deciphering the knowledge hidden within their transactional systems. We look forward to expanding our relationship with PBI and delivering a truly innovative solution."

About Private Business

Private Business, Inc. is a leading provider of cash flow and retail inventory management solutions for community banks and middle-market businesses. The company is headquartered in Brentwood, Tennessee, and its common stock trades on The NASDAQ Stock Market under the symbol "PBIZ." Additional information on the Company may be found at www.PrivateBusiness.com.

About Confluent Technologies

Confluent Technologies, based in Louisville, KY, provides services that aggregate, manipulate and visualize data from multiple sources, across any platform. Leaders in business and education invest in Confluent services to gain a higher level of knowledge in order to surpass organizational goals. For more information, visit the company's Web site at www.ConfluentTECH.com or call (502) 212-4000.

MEDIA CONTACTS:

Private Business, Inc. Michael Berman, 615-565-7379

John Jackson Confluent Technologies Tel: 502-515-4916 Email: johnj@confluenttech.com

This release contains several "forward-looking statements" concerning Private Business, Inc.'s operations, prospects, strategies and financial condition, including its future economic performance, intent, plans and objectives, the likelihood of success in developing and expanding its business. These statements are based upon a number of assumptions and estimates that are subject to significant uncertainties, many of which are beyond Private Business, Inc.'s control. Words such as "may," "would," "could," "will," "expect," "anticipate," "believe," "intend," "plan," and "estimate" are meant to identify such forward-looking statements. Actual results may differ materially from those expressed or implied by such forward-looking statements. The Company assumes no obligation to update this information. Factors that could cause actual results to differ materially are discussed in Private Business, Inc.'s filings with the Securities and Exchange Commission, including its Form 10-K and Form 10-Q filings.